Bringing World-Class Experiences To Railways, Attractions And Destinations
Holdham Events is the events, licensing and visitor experiences division of Holdham Group.
We specialise in developing, managing and delivering large-scale railway and destination-based events that create unforgettable memories, attract new audiences and generate significant commercial returns for our partners.
From internationally recognised licensed productions to bespoke seasonal attractions and immersive visitor experiences, we work alongside railways, attractions, local authorities and tourism organisations to transform ambitious ideas into commercially successful events.
Want To Bring THE POLAR EXPRESS™ Train Ride To Your Railway?
Few events have the power to transform a railway quite like THE POLAR EXPRESS™ Train Ride.
As one of the world’s most successful family experiences, THE POLAR EXPRESS™ Train Ride attracts visitors from across the country, generates substantial economic impact for local communities and creates lifelong memories for guests of all ages.
Holdham Events works with railways and destination partners to assess opportunities, develop business cases, coordinate stakeholders and support the successful delivery of licensed experiences.
Whether you are exploring the feasibility of hosting THE POLAR EXPRESS™ Train Ride for the first time or seeking an experienced commercial partner to maximise its potential, our team would be delighted to start a conversation.
We Can Support With:
Commercial feasibility studies
Business planning and financial modelling
Stakeholder engagement
Operational planning
Ticketing and sales strategy
Marketing and communications
Customer experience design
Partner management
Sponsorship opportunities
Project delivery support
Licensed Experiences
Licensed attractions offer the opportunity to reach new audiences and generate significant visitor demand.
Holdham Events works with licensors, production companies and venue operators to develop experiences that are commercially successful whilst maintaining the highest standards of guest experience and brand integrity.
Our expertise includes:
Licensed attractions
Seasonal events
Family entertainment experiences
Destination partnerships
Event commercialisation
Visitor experience design
Ticketing and revenue management
Marketing strategy
Railway Events
Railways provide a unique setting for immersive visitor experiences.
We help railways unlock the full commercial potential of their assets through the development and delivery of exceptional events.
Our services include:
Christmas experiences
Themed train rides
Food and drink events
Family attractions
Premium dining experiences
Corporate events
Community events
Special anniversary celebrations
Whether attracting thousands of visitors or delivering an exclusive premium experience, we focus on creating events that deliver memorable guest experiences and strong financial performance.
More Than An Event
The most successful experiences create benefits far beyond ticket sales.
They support local businesses, increase tourism, strengthen community engagement and enhance the profile of destinations.
Our goal is to help partners create experiences that deliver lasting economic and social value alongside commercial success.
Why Partner With Holdham Events?
Proven Commercial Focus
We understand that successful events must deliver strong financial results as well as excellent customer experiences.
Railway Specialists
Unlike traditional event companies, we understand the operational realities of working in a railway environment.
End-To-End Support
From initial concept and business planning through to event delivery and post-event evaluation, we can support every stage of the journey.
Long-Term Partnerships
We focus on building lasting relationships with our partners and helping them create sustainable event programmes that deliver value year after year.
Ready To Create Something Extraordinary?
Whether you are interested in bringing a licensed attraction to your railway, developing a new visitor experience or exploring opportunities to grow your event programme, we'd love to hear from you.